Videos, Why Do We Need Them?

Are you an expert? Do you want more people to know it? Do you think that the more people who know you're an expert could equate to business growth? If you said "yes" to these questions...Given what technology allows you today, you're right! Statistics coming out about sharing information in the form of video is astounding! According to The Nielson Ratings, Americans watch 33 hours of video a week and that number is growing all the time. How do you take that information and convert it into additional income for your business? Take out your phone/camera and start filming. Then, open up a free YouTube account and drop the videos in!

The customer of today (and even tomorrow) want to turn on their computers and meet an expert or learn "How-to" online. They're looking for information that will help them solve problems they face every day. I.e. What should I get her for her birthday? Where should I take my next vacation? Which cable service is best? How do you grow a garden above ground? Answers to these questions used to be easily found by walking into a shop and asking the expert behind the counter at your local jewelry store, hardware store etc....Today that is not the case. The customer under 40 years old doesn't look for answers the way their moms and dads did. Instead, they jump online, click a video channel and search for experts where ever they are.

That is NOT a dismal piece of information for your business. In fact, it is just the opposite! People searching for answers online, can be converted into great customers for you in your brick and mortar store. You just have to be willing to add new ways for them to reach you. And according to experts, Video is the way for you to go! Here is a simple way for you to begin to grow that new customer base. Entice that young buyer by creating a plan of action that will incorporate educational video nuggets.

They aren't sales pitches but are instead, pieces of information that will answer the questions in that customer's mind. The more available you are to them with online answers, the more of an expert you become! The beautiful thing about this fact is that it doesn't matter if your store is located in NYC or Butte, Montana. Today's buyer is looking for answers where ever he/she can find them online. All you need to do is start your video library today! (Article Source: http://EzineArticles.com/7061278).

Learn how to create an incredible video with  more than just an iPad? Watch Video Tablet Training  and get TRAFFIC from those videos in social media.