Friday, February 1, 2013

How to Use Video Marketing For Your Business Or Service


Creating video content for your website is a great way to attract, retain and convert your visitors to revenue dollars.
Having video content will help separate you from everyone else and make it much easier for them to find you. It has never been easier to deliver online videos.
Video Marketing is Used By:
·         Brick & Mortar Businesses
·         Professional Occupations
·         Sales professionals
·         Dentists, Lawyers, Doctors, Chiropractors
·         Any business or person promoting their product or service

Why Use Video Marketing:
·         Increase Traffic
·         Increase Conversion
·         Increase Sales
·         More appealing to the senses to see rather than read
·         Videos increase time spent on your webpage
·         Great organic search results

Types of Video Content:
·         Tutorial
·         How to
·         Educational
·         Infomercial
·         Sales promo

Video Benefits:
·         Create an emotional connection with your prospects
·         Create a greater perceived value of your product or service
·         Stand out from your competition
·         Give your business a personal face

Be Sure To Optimize videos:
Search engine optimization of videos is important. Here are some tips to help you:
·         Proper keyword selection- Make sure they are not to general.
·         SEO keyword video description.
·         Create inbound links to your video.
·         Upload your video to multiple video platforms.

Videos can be created speaking one on one with the camera, Power Point presentations as well as music and picture oriented. Depending on what your goal is, you want to create the proper video theme for it. Your finished video can be uploaded to your site as well as uploaded to various video platforms for exposure after optimizing them properly. (Article Source: http://EzineArticles.com/4830144)
Watch Tablet Video Training Webinar and learn how to create incredible video with nothing more than an iPad and get more traffic from those videos in Social Media!

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